Several observations...
- This makes a whole lot of sense given that Google has announced an STB.
- Apple has stated that the Apple TV was just a "hobby". Whether folks realize it or not, Apple is very strategic in their forward thinking and planning. It has been a "hobby" because they needed to be able to get the early adopters to play with the technology to figure out where to go. If you don't understand how the iterative process works, you won't get that last statement. You won't also understand why Apple does the things it does. E.G. copy-and-paste on the iPhone.
- The "Real Geeks(TM)" are aghast at the idea that this device won't run 1080P. Misses, the point. The point is that if the $99 price point is correct this will entice consumers like crazy! The average consumer could care less, probably can't define the difference between 1080i/1080p/720p. Most probably can't visually tell the difference either.
- And now, for the Péice de résistance. Games. The blowhard "Real Geeks(TM)" are debating technical merits when the real meat here is that this is how Apple will make an entry into the Living Room gaming market. Several iOS game apps have millions of downloads and are played an average of an hour per day per user. Think about that. Now think about that as it applies to leisure time in front of the television. Get it?
One other observation here. Based on the idea that the "iTV" will be based on iOS, that should mean Bluetooth keyboard connectivity. A nice option for couch-surfing.
I can think of a couple of places where this will be useful, even though our home already has three AppleTV devices.